Cookie Policy

Cookie Statement Cerba Research

Last modified: September 5, 2025

This is the cookie statement of Cerba Research NV (hereinafter “Cerba Research”, “we” or “us”). In this cookie notice, we explain which cookies and similar techniques, such as tags, we use on www.cerbaresearch.com and https://cerbaresearch.recruitee.com/ and why. For convenience, cookies and similar techniques are referred to collectively below as “cookies.”

European laws, including the General Data Protection Regulation (“GDPR”), as well as the General Data Protection Regulation as it forms part of the law of England and Wales, Scotland, and Northern Ireland by virtue of section 3 of the European Union (Withdrawal) Act 2018 (hereinafter the “UK GDPR”) and the UK Data Protection Act 2018 (amended 2020) (hereinafter the “Data Protection Act”), the e-Privacy Directive 2002/58/EC and the Federal Personal Information Protection and Electronic Documents Act S.C. 2000 (“PIPEDA”), c. 5 as last amended on 2019, June 21 and any applicable provincial laws (altogether referred as “Canadian Privacy Laws”), create obligations for digital publishers such as Cerba Research to give visitors of their sites and apps information about how they will use and share their personal data, as well as about the use of cookies, mobile ad IDs, and other forms of local storage.

Since Cerba Research uses cookies on its website, this cookie notice must include clear and mandatory information, as set out below.

Information about cookies

1. What are cookies?

A cookie is a text file, normally consisting of letters and numbers, sent by a web server to a web browser and stored by the browser on the user’s device (e.g., computer, telephone, tablet). These cookies can be used to identify or to collect information about you.

2. What cookies do we use and why?

Cookies can also be classified depending on the purpose of their placement. The main categories are:

Necessary cookies: Essential for site functionality (e.g., session, security). Cannot be disabled.
Statistics cookies: Help us understand site usage to improve performance.
Functional cookies: These cookies enable the website to provide enhanced functionality and personalization
Marketing cookies: Used for personalized ads and retargeting

Cookies can also be classified depending on their type:

HTTP Cookies: Standard browser cookies for sessions, preferences, and analytics.
Pixel Trackers: Invisible tags for cross-site tracking and ad measurement.
Local / Session Storage: Browser-based storage for temporary or persistent data.
First vs. Third Party: Indicates who sets and controls the cookie.

Retention Period: Some cookies are temporary and deleted when you close your browser (session cookies), while others stay on your device for a set time (persistent cookies) to remember your preferences or activity.

Legal Basis: We only use cookies for purposes allowed by law:

Necessary: Essential for the site to work, like security or consent management.

Consent: Analytics, marketing, or personalization cookies are only set if you agree.

Legitimate Interest: Some cookies help improve security or services without affecting your rights

Cookies in no way give Cerba Research access to your device or any information other than the data you choose to share with Cerba Research.

Concretely, these cookies help to improve the functioning of the website of Cerba Research and can be used for several purposes:

Help you connect to a website;
Analyze traffic to a website;
Monitor your browsing behavior;
Recognize your device;
Make the website more efficient;

Your Rights
You may withdraw your cookie consent at any time via the preferences icon on our site or via your browser settings. Withdrawing consent does not affect the legality of prior processing.

Necessary Cookies

Name	Provider/Third Party	Purpose	Type	Retention Period	Legal Basis
li_gc	LinkedIn	Stores LinkedIn consent state	Pixel Tracker	13 months	Necessary for compliance
rc::c and rc::a	Google	Distinguishes humans from bots	HTML Local Storage	persistent	Legitimate Interest: security
1.gif	Cookiebot	Tracks sessions to deliver and enforce CMP consent	HTTP Cookie	Session	Necessary for compliance

Functional/Preference Cookies

Name	Provider/Third Party	Purpose	Type	Retention Period	Legal Basis
wp-wpml	WPML Plugin	Stores language preferences and selected locale	HTTP Cookie	1 year	Consent

Marketing Cookies

Name	Provider/Third Party	Purpose	Type	Retention Period	Legal Basis
_gcl_au	Google	Used in context with Account-Based-Marketing (ABM). The cookie registers data such as IP-addresses, time spent on the website and page requests for the visit. This is used for retargeting of multiple users rooting from the same IP-addresses. ABM usually facilitates B2B marketing purposes.	HTTP Cookie	3 months	Consent
test_cookie	Google	Checks if browser supports cookies for ads	HTTP Cookie	1 year	Consent
visitor_id{orgID}, visitor_id{orgID}_browser, visitor_id{orgID}_session, pi_opt_in, lpv{formID}, ptm{formID})	Pardot/Salesforce	Registers IP addresses, time spent, page requests, and behavior for ABM/B2B marketing campaigns; ensures accurate tracking across tabs and sessions Used in context with behavioral tracking by the website. The cookie registers the user’s behavior and navigation across multiple websites and ensures that no tracking errors occur when the user has multiple browser-tabs open.	HTTP Cookie	13 months	Consent
MUID	Microsoft / Bing / Clarity	Identifies unique browsers for advertising and analytics	HTTP Cookie	1 year	Consent
sa-user-id, sa-user-id-v2, sa-user-id-v3	StackAdapt	Tracks users for advertising and retargeting	HTTP Cookie	1-3 years	Consent
bcookie, bscookie, AnalyticsSyncHistory, UserMatchHistory, li_sugr, lia	LinkedIn	Tracks embedded service usage and ad targeting	HTTP Cookies	30 days – 2 years	Consent

Statistics Cookies

Name	Provider/Third Party	Purpose	Type	Retention period	Legal Basis
_ga, _ga_T9VSQ7RNQK, _gid, _gat	Google	Tracks visitor behavior for analytics, generates statistics, personalizes content	HTTP Cookie	2 years (_ga), 1 day (_gid), 3 months (_gcl_au), 1 minute (_gat)	Consent
_uetsid and _uetvid	Bing / Microsoft	Used to track visitors on multiple websites, in order to present relevant advertisement based on the visitor’s preferences and contains the expiry-date for the cookie with corresponding name	HTTP Cookie	1 day (_uetsid), 1 year (_uetvid)	Consent
track/pxl/	track/pxl/	Behavioral tracking across multiple sites ensures no tracking errors across multiple tabs. Collects information on user behavior on multiple websites. This information is used in order to optimize the relevance of advertisements on the website.	HTTP Cookie	Session	Consent
lpv#	Salesforce/Pardot	Used in context with Account-Based-Marketing (ABM). The cookie registers data such as IP-addresses, time spent on the website and page requests for the visit. This is used for retargeting of multiple users rooting from the same IP-addresses. ABM usually facilitates B2B marketing purposes.	HTTP Cookie	13 months	Consent.
_ga_T9VSQ7RNQK	Google Analytics	Tracks visitor behavior for analytics	HTTP Cookie	2 years	Consent
lo-uid	Local Analytics / Custom	Tracks unique users across sessions	HTTP Cookie	1 years	Consent
lo-visits	Local Analytics / Custom	Tracks number of visits	HTTP Cookie	1 year	Consent
_dc_gtm_*	Google Tag Manager	Controls tag firing for analytics and other tags	HTTP Cookie	13 months	Consent

For Cerba career’s website: the cookies used are the same and therefore, cookie consent collected on the main website are not asked again.

4. How to manage cookies?

Cookie Consent Management Platform

We use a Cookie Consent Management Platform (CMP) to ensure that you have full control over your cookie preferences. The CMP:

Requests your explicit consent before any non-essential cookies are set on your device.
Allows you to accept or reject cookies by category, such as Marketing, Analytics, or Functional.
Provides the option to update or withdraw your consent at any time.
Ensures that only cookies for which you have provided consent are activated, in full compliance with GDPR and ePrivacy regulations.
You can manage your cookie preferences by clicking the “Cookie Settings” button visible on our website at any time.

2. Legal Basis for Each Cookie’s Data Processing

All cookies on this website have a clearly defined legal basis under GDPR:

Necessary Cookies: Required for the operation of the website, security, and delivering consent management functions. These are set automatically and do not require user consent. (Legal basis: Necessary for compliance/website function)
Functional / Preferences Cookies: Help remember your choices, such as language settings. (Legal basis: Consent)
Analytics / Statistics Cookies: Collect information about website usage to improve our services. (Legal basis: Consent)
Marketing / Advertising Cookies: Track your activity across pages and websites for personalized advertising, remarketing, and lead nurturing. (Legal basis: Consent)
For each cookie listed in our tables, we specify its purpose, provider, type, retention period, category, and legal basis.

3. Information on Third-Party Data Sharing and Data Transfers

Some cookies are set by third-party providers to enable analytics, marketing, or personalization services. We provide full transparency regarding:
Third-Party Providers: Names and links to the privacy policies of providers such as Google, LinkedIn, Pardot, Microsoft/Bing, and StackAdapt.
Purpose of Data Sharing: Each provider uses cookies for clearly defined purposes, including analytics, advertising, lead nurturing, and website optimization.
Data Transfers: Some third-party services may transfer data outside the European Economic Area (EEA). We ensure that all transfers are done in compliance with GDPR, using mechanisms such as Standard Contractual Clauses (SCCs) or equivalent safeguards.
You can review the specific third-party cookies and their purposes in the cookie tables provided on this page.

4. Users’ Rights and Contact Information

Under GDPR, you have the following rights regarding your personal data:

Right to Access: Request a copy of the personal data we hold about you.
Right to Rectification: Correct any inaccurate or incomplete data.
Right to Erasure: Request deletion of your personal data where legally permitted.
Right to Restriction of Processing: Limit how your data is processed in certain situations.
Right to Data Portability: Obtain a copy of your data in a structured, commonly used format.
Right to Object: Object to processing for marketing or other purposes.
Right to Withdraw Consent: Revoke your consent to cookies at any time.

5. Who placed cookies?

The information stored through cookies is only used by Cerba Research except those identified in section 3 as “Third-Party cookies”, which are used and managed by external entities aiming to improve Cerba Research’s services and your experience when browsing on the website.

Cerba Research collaborates with the following third-parties:
• LinkedIn
• Google Ads
• Bing/Microsoft
• Pardot/Salesforce
• Cookiebot

Please note that Cerba Research does not have any control over how the information in these cookies is used by these external parties, nor does Cerba Research have access to it. Please refer to the cookies policies of the relevant party for more information.

6. How to contact us?

For any questions regarding this Cookies notice, you may contact Cerba Research, who, if required, will contact its Data Protection Officer (“DPO”), using the information below:

Cerba Research NV
Industriepark 3
9052 Zwijnaarde
Belgium
T: +32 93 292 329
E: info@cerbaresearch.com
DPO: dpo@cerbaresearch.com

Please contact us if you want to receive more information.

Modifications
We may modify this cookie statement from time to time. The most recent version can be found on this website. At the top, you can see when this statement was last modified. We advise you to consult this statement regularly to be aware of any relevant changes.