From documenting injustice to shaping global inclusion strategies.

Jo’s journey into Diversity & Inclusion began in one of the most challenging places imaginable, documenting the aftermath of the Srebrenica massacre at just 21 years old. That experience shaped her lifelong commitment to equity and inclusion.

“I may not be able to change everything, but I refuse to do nothing.” — Jo

From war zones to the fashion industry, Jo discovered how authentic culture drives authentic behavior.

Key Insights:

  • Witnessing Injustice: “It wasn’t abstract. It wasn’t history. It was real people whose lives had been destroyed simply because of their ethnicity.”
  • Two Core Lessons:
  • Silence is dangerous.
  • Privilege is a platform.
  • Belief in the Butterfly Effect: Small, intentional actions can lead to enormous change.
  • Personal Mission: Build spaces where dignity isn’t conditional, equity isn’t optional, and no one feels “other.”

Read Jo’s story

Looking for more: Explore Part B: Lessons from Fashion coming soon

Part 2 of our article dives deeper into the practical wisdom behind building truly inclusive workplaces. From embracing neurodiversity as a superpower to navigating organizational change during times of uncertainty, this section offers actionable insights for leaders committed to creating cultures where everyone feels seen, heard, and valued. Download the full piece to discover strategies that turn inclusion into a competitive advantage.

“Inclusive teams adapt faster, solve problems more creatively, and make better decisions under pressure.”

Key Insights

  • Neurodiversity is a strength: Value different thinking styles and adapt processes for inclusivity.
  • DEI is a strategic advantage: Diverse teams make better decisions and adapt faster in uncertain times.
  • Culture creates stability: Psychological safety and equity build trust and resilience.
  • Leadership during change matters: Show up, listen, and keep inclusion at the heart of transformation.